Hotjar

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Hotjar
How engaging is your site? Analyse user behavior and run surveys on your website. Numbers can’t tell you what users really do on your site — Hotjar will.
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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

Static and dynamic content editing
Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Hotjar is the ultimate Swiss-army knife of digital analytics software.

It helps you get a better understanding of how visitors interact with your website or mobile app, so you can make improvements and enhance their user experience. But that's not all it does - it also has features like heatmaps, form analysis, feedback surveys, and more! Learn everything you need to know about Hotjar and how it can benefit your business.

What Does Hotjar Do?

Hotjar is a comprehensive digital analytics tool that provides data on visitor activity on your website or mobile app. It gives you detailed insights into how users are interacting with your pages and content, including:

  • Click maps
  • Scroll maps
  • Heatmaps
  • Form analysis
  • Funnel visualisations
  • Recordings of visitor sessions
  • Mouse movements, and more.

This data helps you to understand what works for users and what doesn't—allowing you to optimise the experience for maximum engagement.

The Benefits of Using Hotjar

Using Hotjar has several benefits for businesses and organisations.

Understanding User Behaviour

First of all, it helps you understand user behavior in a way that would otherwise be impossible. By seeing how users interact with your site or app at scale (e.g., what parts they pay attention to most), you can make informed decisions about where best to focus your efforts when designing or improving pages or content.

Improving User Experience

Additionally, reducing friction points by addressing user pain points (such as long form fields) will improve the overall user experience and increase conversions.

Conclusion

Whether you're an agency looking to maximise your clients' ROI or a freelance designer trying to improve usability for websites or apps, Hotjar is an invaluable tool for digital analytics.

Its comprehensive suite of features gives users an unprecedented level of insight into user behaviour so they can identify areas for improvement and make truly informed decisions about product design or optimisation strategies.

With its easy-to-use interface and powerful analytics capabilities, Hotjar is an essential part of any successful web development project!

Just a heads up, some of the links in this article may be affiliate links, meaning we may make a small commission on any sign-ups or purchases for the tools we recommend.

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