Ahrefs vs Moz: Which SEO Tool is Right for Me?

When it comes to Search Engine Optimisation (SEO), there are numerous tools available in the market. However, two of the most popular SEO tools are Ahrefs and Moz. Both of these tools provide various features and functionalities to help businesses improve their SEO performance. 

In this article, we will compare the two tools and determine which one is better based on usability, pricing, top features, customer reviews and feedback, and integrations.

What is Ahrefs?

Ahrefs is an SEO tool that provides a suite of tools to help businesses improve their search engine rankings. It provides features such as keyword research, backlink analysis, content analysis, rank tracking, and site audits. Ahrefs is known for its accuracy, and it is often used by professionals to gain insights into their competitors' strategies.

What is Moz?

Moz is an all-in-one SEO tool that provides various features such as site audits, keyword research, link building, and rank tracking. Moz is known for its user-friendly interface and provides easy-to-understand metrics such as Domain Authority and Page Authority to help businesses track their SEO performance.

So, which tool to use?

Now that we have an overview of both tools let's compare them based on usability, pricing, top features, customer reviews and feedback, and integrations.

Usability

Both Ahrefs and Moz provide a user-friendly interface, and it is easy to navigate through their various features. 

How user-friendly is Ahrefs?

One of the key benefits of Ahrefs is its clean and intuitive interface. Users can quickly access the different features and tools, with all of the information displayed in an easy-to-read format. The dashboard is user-friendly and customisable, allowing users to set up their preferred view and focus on the metrics that matter most to them.

Another benefit of Ahrefs is the depth and breadth of its features. While some of the more advanced features may require some learning curve, the tool offers plenty of guidance and tutorials to help users get started. The tool also provides robust reporting and analysis features, allowing users to track their progress and identify areas for improvement.

How user-friendly is Moz?

One of the key benefits of Moz is its simple and clean interface. Users can quickly access the different features and tools, with all of the information displayed in an easy-to-read format. The dashboard is highly customisable, allowing users to set up their preferred view and focus on the metrics that matter most to them.

Another benefit of Moz is its comprehensive suite of features. The tool offers everything from keyword research and link building tools to site auditing and reporting features. 

While some of the more advanced features may require some learning curve, Moz provides helpful resources and tutorials to help users get started.

Moz also offers a robust support system, with a knowledgeable customer support team and an active community forum where users can get advice and share their experiences.

Winner: in terms of usability, both tools win the point. 1-1.

Pricing

Let’s take a look at how much both of these tools cost to help you in your decision.

How much does Ahrefs cost?

Ahrefs is a premium tool and offers various pricing plans starting at £79 per month. They have more advanced options for bigger companies with bigger budgets. Check their website for their most up to date pricing.

Moz offers different pricing options too that can suit your business depending on your needs and your budget. Again, check the website for the up to date pricing.

Winner: Ahrefs because they offer more features for the cost. 2-1.

Top Features

Both Ahrefs and Moz provide similar features such as keyword research, backlink analysis, and rank tracking. 

What can you do with Ahrefs?

• Site Explorer: A powerful tool that allows users to analyse the backlink profile of any website, including the number of backlinks, referring domains, and anchor text distribution.
• Keywords Explorer: A comprehensive keyword research tool that allows users to find new keywords, analyse keyword difficulty, and track their rankings over time.
• Site Audit: A feature that allows users to identify and fix technical SEO issues on their website, including broken links, crawl errors, and duplicate content.
• Content Explorer: A tool that allows users to search for popular content in their industry, find new content ideas, and track the performance of their own content.
• Rank Tracker: A feature that allows users to track their search engine rankings for specific keywords over time, monitor their progress, and identify opportunities for improvement.
• Competitor Analysis: A feature that allows users to analyse their competitors' websites and backlink profiles, identify their strengths and weaknesses, and develop a strategy to outperform them.

What can you do with Moz?

• Keyword Research: A tool that allows users to discover new keywords, analyze keyword difficulty, and track their rankings over time.
• Link Building: A feature that helps users identify link-building opportunities, track their backlinks, and monitor the competition's backlink profile.
• On-Page Optimisation: A tool that helps users optimise their website's content, structure, and metadata to improve its search engine ranking.
• Site Crawl: A feature that crawls users' websites and identifies technical SEO issues, such as broken links and duplicate content.
• Moz Local: A tool that helps businesses improve their local search engine rankings by managing their online listings and correcting any inconsistencies.
• Moz Pro: A suite of tools that combines all of Moz's features into one package, allowing users to track their website's performance, monitor their competition, and get actionable insights to improve their SEO strategy.

‍Winner: Ahrefs because of the more advanced features such as content analysis, SERP analysis, and site audits. 3-1.

Customer Reviews

According to various review sites, both Ahrefs and Moz receive positive feedback from customers. However, Ahrefs is often praised for its accuracy and detailed reporting, while Moz is praised for its user-friendly interface and customer support.

Winner: It’s a tie between these two for customer satisfaction. 4-2.

Integrations

Ahrefs offers a range of integrations with other tools and platforms to help businesses streamline their workflow and maximise the benefits of using Ahrefs. Here are some of the available integrations:

• Google Analytics: Ahrefs can be integrated with Google Analytics to pull in website traffic data and analyse it alongside Ahrefs data.
• Google Search Console: Ahrefs can be integrated with Google Search Console to get even more insights into website performance and track search engine rankings.
• SEMrush: Ahrefs can be integrated with SEMrush to combine data from both platforms and get a more complete picture of website performance.
• Trello: Ahrefs can be integrated with Trello to automatically create tasks based on Ahrefs data and keep track of progress within Trello boards.
• Zapier: Ahrefs can be integrated with Zapier to connect with over 2,000 other apps and automate workflows across different platforms.
• Slack: Ahrefs can be integrated with Slack to send notifications and updates directly to Slack channels, keeping team members informed and up-to-date.

Moz integrates with many applications in a similar way that Ahrefs does.

• Google Analytics: Moz can be integrated with Google Analytics to pull in website traffic data and analyze it alongside Moz data.
• Google Search Console: Moz can be integrated with Google Search Console to get even more insights into website performance and track search engine rankings.
• Google My Business: Moz can be integrated with Google My Business to manage local listings, verify business information, and monitor reviews.
• Slack: Moz can be integrated with Slack to send notifications and updates directly to Slack channels, keeping team members informed and up-to-date.
• HubSpot: Moz can be integrated with HubSpot to streamline lead generation and tracking, and improve inbound marketing efforts.
• Trello: Moz can be integrated with Trello to automatically create tasks based on Moz data and keep track of progress within Trello boards.

Overall, both tools offer a great range of integrations so we’ll call it a draw here. 5-3.

So, which tool is the right one for you?

So now we have looked at the tools and the different features available in both, let’s summarise when you should choose one or the other.

When to choose Ahrefs

Businesses should consider using Ahrefs when they want to improve their website's search engine rankings and drive more organic traffic to their site. 

Ahrefs offers a range of features, including keyword research, competitor analysis, and backlink tracking, that can help businesses identify opportunities to improve their SEO strategy and optimise their website for better search engine performance. 

Their range of choices in terms of pricing means that they are suitable for small or large businesses.

When to choose Moz

Users should consider choosing Moz if they want to improve their website's search engine rankings and drive more organic traffic to their site. Moz offers a range of features, including keyword research, site auditing, and link building tools that can help users optimise their website for better search engine performance. Specifically, Moz may be best suited for small to medium sized businesses, content-focused, local and agencies.