What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
Static and dynamic content editing
"A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!"
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Customer Relationship Management (CRM) systems are an important tool for businesses of all sizes, as they help to manage customer interactions and improve sales processes.
However, using a CRM system can come with its challenges, such as limited features or difficulty in implementation.
In this article, we will compare two all-in-one marketing platforms - Ramp and Salesforce - to determine which one is the best fit for your business needs.
What is Ramp CRM?
Ramp CRM is a sales and marketing platform that offers a range of features to help businesses manage their customer interactions, generate leads and automate marketing campaigns.
Some of the key features of Ramp CRM include lead management, email automation, opportunities and pipeline, paid ads reporting, email marketing, workflows, membership and community tools and website analytics (to name just a few!)
The software also integrates with popular tools such as Slack, Google Drive and Zapier to streamline workflows and improve productivity.
What is Salesforce?
Salesforce is another all-in-one marketing platform that helps businesses manage their customer relationships, sales, and marketing campaigns. It offers a range of features such as lead management, email marketing, social media management, and analytics. In addition, Salesforce provides a suite of tools for customer service, support, and collaboration.
1. Usability
Usability is an important factor to consider when choosing a CRM system. Ramp is known for its intuitive user interface and ease of use. It provides users with a simple and easy-to-use dashboard that allows them to manage their contacts, leads, and campaigns with ease.
On the other hand, Salesforce is known for its complex user interface and steep learning curve. While it offers a range of powerful features, it can be overwhelming for new users.
Winner - Ramp 1:0
2. Pricing
Pricing is an important consideration for any business, and it's no different when it comes to CRM systems.
Ramp CRM Pricing
Ramp CRM offers a more affordable pricing model compared to Salesforce, making it a more cost-effective solution for small to medium-sized businesses. Starting at £97 per month with unlimited contacts and scales to £497, with this top plan including unlimited users! And AI content generation for your blogs and social media scheduling, so no need to additional subscriptions.
This makes it an incredibly attractive CRM for any business with 2+ users, since Salesforce’s ‘per user’ models quickly makes it an expensive investment.
Salesforce Pricing
On the other hand, Salesforce's pricing is known to be on the higher side. Its Small Business CRM to manage contacts and messaging starts at £20 per user per month, however you need to stack Sales, Service and Marketing ‘Editions’ to gain additional features, making a more likely subscription somewhere in the region of £1,000-£2,000 per month.
Not to mention, these ‘Editions’ are all overcomplicated with their own 3-4 tier plans and independent functionalities so you’ll need to navigate about 3,568,942 pricing options before you know what they’ll be charging you!
Winner - Ramp 2:0
3. Top Features
Both Ramp and Salesforce offer a range of features that are designed to help businesses manage their customer interactions and improve their sales processes.
Top features of Ramp CRM
Warning: this is a pretty long list! Ramp CRM might be a relatively new player in the all-in-one marketing platform market that has made significant strides in a short amount of time.
Ramp is a unicorn software that has combined all of the best features of existing CRMs and marketing automation tools into a single platform that is easy to use AND affordable.
It covers 8 main features: AI, CRM, Automation, Marketing, Reputation, Reporting, Payments and Website, with the vast array of the features below - not an exhaustive list:
- Email, SMS & Messaging
- Contact Database & Management
- GMB Call Tracking
- Business Phone Number
- Call Forwarding
- Call Reporting
- Call Recording
- Missed Call Text Back
- Social Media Planner
- Media Library
- Website Tracking
- Marketing Automation
- Email Marketing
- Trigger Links
- Drag and Drop Email Builder
- Newsletter Builder
- Email Integration
- Email Deliverability
- Calendar Integrations
- Appointment Setting
- Scheduling Software
- Webchat Integration
- FAQ Auto Replies
- Automated Workflows
- Surveys & Questionnaires
- Online Form Builder
- Pop Up Forms
- Web Form Embeds
- Lead Management
- Conversion Attribution
- Performance Reporting
- Payments & Invoicing
- Text 2 Pay
- Products Purchases
- Subscription Setup
- Coupons
- Pipeline Automation
- Integrations
- Referrals & Affiliates
- Membership Area
- Course Builder
- Reviews & Reputation
- Google Ads Reporting
- Facebook Ads Reporting
- Ad ROI
- AI Content
- Blog Feed
- Marketing Analytics
- Dashboard Software
- Blog Software
- Website Funnel Builder
- Sales Tracking
- User Permissions
- Mobile App
What makes Ramp stand out is its focus on providing a comprehensive set of tools for businesses of all sizes, without the steep price tag associated with some of the more established players in the market.
Despite being a relatively new entrant, Ramp has quickly gained popularity among businesses of all sizes, thanks to its ability to deliver the necessary features for marketing, sales, and customer service automation, all in one place.
Top features of Salesforce
Need we introduce Salesforce? I’ts been a leader in the industry for many years and offers a wealth of features and functionality depending on your plan:
- Account and Contact Management
- Opportunity Management
- Salesforce Engage
- Sales Collaboration
- Sales Performance Management
- Lead Management
- Salesforce Mobile App
- Workflow and ApprovalsFile Sync and Share
- Sales Forecasting
- Reports and Dashboards
- Email Integration
- Territory Management
- Partner Management
- Sales Data
- Workflows & Automations
With Ramp offering more features and automation tools compared to Salesforce, including advanced workflow automation which can save businesses time and improve their productivity, we have a clear winner in this category!
Winner: Ramp 3:0
4. Customer Reviews & Feedback
When it comes to customer reviews and feedback, Salesforce receives a high volume of ratings but they have shocking scores on TrustPilot - ‘poor customer service’ and ‘incompetent sales’ seem to be common themes…
Ramp doesn’t yet appear on TrustPilot but we’ll be keeping our eyes out.
Winner: Ramp - no news is good news, right?
5. Integrations
Both Ramp and Salesforce offer a range of integrations with popular tools such as Salesforce, Google Drive and Zapier.
However, Salesforce offers more integrations through AppExchange, offering more flexibility for businesses that rely on multiple tools.
That said, Ramp covers major tools that most businesses need to integrate with, and since it partners with Zapier, the opportunities are endless.
Winner: it’s a tie for this section! 4:2
So, which CRM is best for your business?
Both Ramp and Salesforce are powerful all-in-one marketing platforms that offer a range of features to help businesses manage their customer interactions and improve their sales processes.
However, based on our comparison, Ramp is the best all-in-one marketing platform for businesses due to its comprehensive features, ease of use, affordability and automation tools.
Nonetheless, businesses that rely on a range of integrations and more specifically segmented features may find that Salesforce is a better fit for their needs.
Ultimately, the decision between Ramp and Salesforce will depend on the specific needs (and budget) of your business.
Just a heads up, some of the links in this article may be affiliate links, meaning we may make a small commission on any sign-ups or purchases for the tools we recommend.
