7 Great AI Marketing Tools That Every Marketer Should Use!

If you’re not using AI in your marketing in some way, chances are you aren’t getting the most out of your strategy and could be achieving more. 

When we speak about AI marketing tools, we are referring to software solutions that utilise artificial intelligence and machine learning algorithms to automate various aspects of marketing. 

Here are just a few examples of what these tools are capable of…

• Analysing consumer data, predict consumer behaviour, and provide insights for creating more effective marketing strategies. 
• Automating tasks such as email marketing, social media management, and ad targeting, making the marketing process more efficient and effective. 
• Creating personalised experiences for customers by creating advertisements and recommendations based on their past interactions. 
• Speeding up the content creation process, whether that be AI-generated content or copy for social posts or adverts 

AI marketing tools can provide a competitive advantage to businesses and help them reach their marketing goals in a more cost-effective and efficient manner.

So, why do you need these tools as a marketer?

To name just a few reasons that these tools can benefit marketers…

• New and exciting opportunities to engage with customers and drive business growth. 
• Streamline operations, automate tedious tasks, and make data-driven decisions. 
• Process vast amounts of data in real-time, providing you with powerful insights into consumer behaviour and preferences, allowing you to create more targeted and effective marketing campaigns.  

In short, AI has the power to supercharge the marketing industry, and the benefits it provides are simply too good to ignore. 

So, even if you are resistant to the idea of these tools, once you see the power they have in changing your day to day it will be difficult to return to your old ways!

What are the best tools? 

The juicy bit! We’ve picked 7 top AI marketing tools that every marketer should be using right now.

Let’s take a look…

1. ChatGPT 

If you haven’t heard of ChatGPT by now, where have you been?!

ChatGPT is a powerful AI tool that provides advanced natural language processing capabilities for automating customer service and enhancing customer engagement. It helps marketers interact with customers in real-time, providing quick and accurate responses to customer inquiries. 

It can also generate pretty much anything you ask it to, a response to a friend’s text message, a caption for social media, or an entire blog post. 

This tool is both impressive and scary at the same time! 

Uses of ChatGPT

• Customer Service: It automates some aspects of the customer service journey, freeing up time and resources for marketers while providing fast and accurate responses to customer inquiries. No more sitting for 10 minutes trying to come up with a polite response to a customer complaint, ChatGPT will do it for you:

• Real-time Interactions: It enables real-time interactions with customers, helping marketers build stronger relationships and improve customer engagement.

• Natural Language Processing: It uses advanced natural language processing algorithms to understand and respond to customer inquiries, providing a seamless and intuitive customer experience.

• Personalisation: It provides personalised responses based on customer behaviour and demographic data, helping marketers create more engaging and relevant interactions.

• Analytics and Insights: It provides insights and analytics on customer interactions, allowing you to better understand your customer behaviour and make informed decisions.

• Content Generation: you can now also ask ChatGPT to generate content for social media platforms. It can write you witty social media captions, or paragraphs for your blog posts.

ChatGPT’s advanced AI algorithms help marketers create a seamless and personalised customer experience, build stronger relationships with customers, and stay ahead of the competition in a rapidly evolving digital landscape.

What are the pricing options for ChatGPT?

ChatGPT is free for everyone currently, however they have just added a ‘Plus’ version which will allow users to gain access to the service during peak times, access to new features and speedy response times.

2. Copy.ai

Copy.ai has been in the limelight recently for its ability to produce content quickly and effectively. 

It is essentially a powerful AI writing assistant that uses advanced artificial intelligence algorithms to generate high-quality, SEO-optimised, and engaging copy for marketing campaigns. 

What can Copy.ai do?

• Content Generation: It generates a wide variety of content, including product descriptions, ad copy, blog post titles, and more, making it easier to create high-quality content quickly.
• Templates: It provides pre-made templates for various marketing campaigns, so your content will be consistent and professional-looking.
• Keyword Optimisation: Wave goodbye to your keyword tools, this system optimises content for search engines by suggesting keywords that are relevant to the topic. 
• Personalisation: It offers personalised copy based on the target audience, which can help increase engagement and conversions.
• Style Transfer: It allows you to transfer the style of one piece of writing to another, making it easier to maintain brand consistency across all marketing efforts.

By utilising the features of Copy.ai, your content creation process can be streamlined massively. 

Many marketers are now writing articles in 2 hours that would normally take a full day!

In addition, your marketing output overall will be faster and of better quality. With this tool doing all of the behind the scenes work for you, you’re guaranteed to have chosen the right keywords and topics that are relevant to your business. 

And not to mention the capability of this tool to understand your audience in a better way than you can. 

It has access to information about your audience that you may have never heard of, so why wouldn’t you use it?! 

What are the pricing options for Copy.ai?

The free version of Copy.ai allows you to produce up to 2000 words per month and there is a pro version which allows you unlimited words and other benefits like multiple languages and more users.

3. Grammarly

Grammarly is a tool that thousands of people make use of every single day, but many don’t realise that this is a tool powered by AI.

This tool has a range of features that can help improve the quality and accuracy of written communications. It uses advanced natural language processing algorithms to check grammar, spelling, and punctuation, making it an essential tool for ensuring that written content is professional and error-free. 

There is no excuse nowadays for a poorly-worded email!

Although, with the rise of AI-generated content, will we ever need to spell check human writing again!? 

What can Grammarly do?

• Grammar and Spelling Check: It automatically checks for grammar and spelling errors, ensuring that written content is free from mistakes.

• Punctuation Correction: It suggests corrections for improper punctuation, helping marketers create polished and professional-looking content.

• Contextual Thesaurus: It provides synonyms for words and phrases, ideal for when you know there’s a better word you can use but you can’t quite pinpoint what it is. You can do this without leaving your workflow too.

• Writing Style Analysis: It analyses writing style and offers suggestions for improvement, helping marketers create engaging and impactful content.

• Plagiarism Detection: It checks written content for plagiarism, something which everyone writing content to be published to an audience needs to check and be aware of.

What are the pricing options?

• Free: basic grammar and spelling checks
• Premium: this offers advanced writing suggestions and plagiarism checks. 
• Business: this is for teams and businesses
• Enterprise: for large organisations with customisable options and dedicated account management. The enterprise pricing is provided on a case-by-case basis.

For the exact pricing options visit their website. 

By utilising the features of Grammarly, marketers are improving the quality and accuracy of their written communications, increasing the effectiveness of their marketing efforts, and making a positive impact on their target audience as a result.

4. Semrush

Semrush is a god-send for marketers everywhere. 

It provides a comprehensive suite of tools for digital marketing and search engine optimisation (SEO). It uses advanced AI algorithms to gather and analyse data, providing valuable insights and recommendations for improving marketing campaigns. 

What can you do in Semrush?

• Keyword Research: It provides keyword research and analysis and the information it has is detailed and useful. 

• Site Audits: It performs site audits to identify technical issues that may be hindering the performance of a website in search engines.

• Backlink Analysis: It analyses backlinks to a website, helping you to understand the quality and quantity of links pointing to your site.

• Competitor Analysis: This is something that marketers find incredibly useful about Semrush. Gaining an understanding of the strengths and weaknesses of your competitors is so valuable.

• Ad Campaign Management: It offers ad campaign management tools, helping marketers create and manage successful advertising campaigns.

• Social Media Poster: their social media calendar allows you to post content to multiple social media accounts for multiple clients, making social media management a dream rather than a nightmare!

Semrush empowers marketers to enhance their search engine rankings, boost website traffic, and escalate conversions and sales. 

With its features, marketers can make informed decisions and remain ahead of competitors in the rapidly changing digital arena.

What are the pricing options for Semrush?

1. Pro Plan: provides users with access to basic SEO and PPC tools, as well as some social media and content marketing features.

2. Guru Plan: provides users with access to additional features such as historical data, branded reports, and extended limits on keyword and project tracking.

3. Business Plan: provides users with access to advanced features such as white-label reporting and API access.

For the exact pricing, make sure to check the website as these numbers can change over time. 

5. Albert AI

Albert AI is a great tool for marketers as it offers a range of artificial intelligence-powered features for optimising marketing efforts. 

It provides insights and recommendations for improving advertising campaigns, helping marketers make informed decisions and achieve their marketing goals. 

What can you do with Albert AI?

• Ad Optimisation: It uses machine learning algorithms to optimise ad campaigns, providing insights on how to improve performance.

• Predictive Budget Allocation: It predicts the best budget allocation for advertising campaigns, helping you make informed decisions surrounding budget.

• Audience Segmentation: It segments target audiences based on their behaviour, allowing marketers to create more personalised advertising campaigns.

• Real-time Reporting: It provides real-time reporting on the performance of advertising campaigns, allowing you to make adjustments as needed.

• Cross-channel Integration: It integrates with multiple advertising channels, providing a centralised platform for managing advertising efforts.

By utilising the features of Albert AI, marketers can improve the performance of their advertising campaigns, reach their target audience more effectively, and ultimately achieve their marketing goals.

What are the pricing options for Albert AI?

The pricing for Albert AI varies based on the specific needs and usage of each business.

Albert AI offers a customised pricing model, and the cost of the product can be estimated based on factors such as the number of users, the volume of interactions, and the complexity of the setup.

In order to get an accurate quote for Albert AI, you would need to contact the sales team directly and provide details about your business and its requirements.

6. Phrasee

Phrasee provides advanced natural language processing algorithms for optimising email and social media marketing campaigns. This helps marketers create engaging and impactful marketing communications by automatically generating headlines, subject lines, and body text. 

What can Phrasee do?

• Email Subject Line Optimisation: It uses machine learning algorithms to generate and optimise email subject lines, helping marketers increase open rates and engagement.

• Social Media Post Optimisation: It generates social media posts and optimises them for maximum engagement, helping you reach your target audience more effectively.

• A/B Testing: It offers A/B testing capabilities, allowing you to test different variations of your marketing communications and choose the most effective approach.

• Personalisation: It provides personalised marketing communications based on customer behaviour and demographic data, helping marketers create more engaging and relevant content.

• Real-time Analytics: It provides real-time analytics on the performance of marketing campaigns, allowing you to make informed decisions and adjust your approach as needed.

By utilising the features of Phrasee, marketers can improve the performance of their email and social media marketing campaigns, reach their target audience more effectively, and ultimately achieve their marketing goals. 

Being able to automate a lot of the tedious background work of social media, marketers have more time to focus on the creative side of their job role. 

What are the pricing options for Phrasee?

Phrasee offers a customised pricing model. The cost of the product can be estimated based on factors such as the number of emails sent per month, the number of languages used, and the level of support required.

In order to get an accurate quote for Phrasee, just like Albert AI, you would need to contact the sales team directly and provide details about your business and its requirements.

7. AdCreative

Still struggling to understand the world of advertising and how to use ads to drive conversions? AdCreative is here to save you from the headache that is sponsored advertising!

This AI-powered platform helps marketers create visually appealing and effective advertising content. It uses machine learning algorithms to generate images and videos, optimise messaging and layouts, and analyse and improve ad performance. This makes it a useful tool for marketers who want to save time and resources while still creating impactful ads that drive conversions.

What can you do with AdCreative?

• AI-generated images and videos: AdCreative uses advanced machine learning algorithms to generate images and videos that are optimised for ad performance.

• Optimised messaging and layouts: AdCreative analyses data and user behaviour to determine the most effective messaging and layouts for different ad formats and platforms.

• Real-time performance analysis: AdCreative provides real-time performance analysis and optimisation recommendations to help marketers make informed decisions about their ad campaigns.

• Integration with multiple platforms: AdCreative integrates with multiple platforms, including Facebook, Instagram, and Google Ads, to help marketers reach their target audience effectively.

Overall, AdCreative is a useful AI tool for marketers because it helps them create impactful and effective ads while saving time and resources. With its advanced algorithms and real-time performance analysis, it empowers marketers to make data-driven decisions and optimise their ad campaigns for better results.

What are the pricing options of AdCreative?

Much like the previous two tools we mentioned, AdCreative has a flexible pricing option that depends on your needs. 

The cost of the product is customised and determined by factors such as the number of ads created, the number of platforms integrated, and the level of support required. To obtain an accurate price quote, it's necessary to reach out to their sales team with details about your situation and what you would use the tool for.

So, what do all these tools mean for marketers?

AI is revolutionising the marketing landscape, making it easier for marketers to achieve their goals and reach their target audience effectively. The 7 AI tools mentioned in this blog provide a glimpse into the immense potential of AI in the marketing world. These tools offer unique and innovative solutions to common marketing challenges, such as content creation, customer service, and ad optimisation. 

By harnessing the power of AI, marketers can save time and resources while still creating impactful and effective campaigns.

In today's fast-paced and competitive market, it's more important than ever for marketers to stay ahead of the curve and adopt new technologies to remain relevant and successful. AI is no longer a buzzword, but a proven and powerful technology that can help marketers achieve their goals and drive business growth. 

Marketers who are looking to maximise their impact and stay ahead of the competition should consider incorporating AI into their marketing strategies. With the right tools and a deep understanding of the technology, marketers can unlock the full potential of AI and take their marketing efforts to the next level.

Good luck and enjoy experimenting with AI, this is the future!